Social Media Analytics Kaise Samjhein — Beginners Guide in Hindi

Bahut se log social media par post toh karte hain lekin analytics kabhi nahi dekhte. Yeh bilkul waise hai jaise andhere mein teer chalana — koi idea nahi ki kya kaam kar raha hai.

Basic Metrics Samjhiye

Important Metrics Explained:

• Impressions: Aapka post kitni baar dikhaya gaya — unique ya repeat dono count hote hain.
• Reach: Kitne unique logon ne aapka post dekha. Impressions se kam hota hai.
• Engagement Rate: Kitne logon ne post par action liya (like, comment, share) vs kitne logon ne dekha.
• Click-Through Rate (CTR): Kitne logon ne aapke link par click kiya.
• Follower Growth: Har hafte kitne naye followers aa rahe hain ya ja rahe hain.

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